I dont have synesthesia, I wish I did.. From my research it seems like a beautiful experience of the senses. I hear it can also be overwhelming at times. It has been a extremely helpful tool for artist and can help in their choosing of different sounds, colors, and textures for a piece. In this post I want to focus on colors. For those of you like me who were born with the traditional "5 senses" there is a way to manipulate color to your advantage. (and no, it does not involve mind altering psychodelics) Instead, all it takes is an understanding of color theory and the emotions of colors. For my makeup artist or art student readers this may be a familiar topic to you. This subject takes me back to my days as a makeup artist student. I took a class all about color theory and mixing traditional colors (ROYGBIV) in order to create a flesh tone color. (its a lot harder than it sounds) later on in my own personal research I read a book on the universal emotions of color. Ive used this knowledge ever since to help create a vibe that best suits the project im working on.
Whether its a music video, a cover art, styling a model, or painting your living room, the colors you choose will have an effect on your emotions and will translate into a universal vibe.This is why advertisements, products on a shelf, and fast food chains are so bright and vivid, they are trying to bring out a specific emotion in you that will make you purchase just about anything.
Each color has a postive spectrum, and a negative spectrum.
EX: Many people associate blue with sadness, but it can also mean calmness...the list goes on.
The chart below shows the emotional range of each color, use this chart as a reference for your next project.
Last year, I directed a photo shoot called 'HYSTERIA'. I knew I wanted to use color theory to portray a large range of emotions. In fact, I wanted to use all colors ( ROYGBIV) in some way. For some pictures, one color dominates the emotion. For other pictures there is a split of colors, which to me represent mixed emotions, or a cocktail of emotions that can stir up inside of us from time to time. Click here to learn more about the 'HYSTERIA" shoot.
There are infinite combinations of colors and emotions, and how we use them will reveal the emotions we want others to feel. Using color or the lack of color ( more on that in another post ) can speak universally even to those who dont share the same language as you. Colors truly bring us all together!